Enterprise Product Delivery Acceleration — Floor & Decor
Product Challenge: Multiple technical teams needed clearer priorities, tighter coordination, and faster delivery across ETL, Salesforce, and frontend work.
Product Leadership: Directed backlog prioritization, sprint planning, user-story development, Agile ceremonies, stakeholder alignment, QA collaboration, and end-to-end lifecycle activities.
Impact: Increased feature delivery by 50%, improved delivery predictability by 40%, reduced bottlenecks by 35%, and accelerated release cycles through workflow improvement.
Digital Prescription Management — UnitedHealth-Related Healthcare Experience
Product Challenge: Members needed a simpler digital experience for prescription information and mail-order pharmacy services.
Product Leadership: Partnered across healthcare stakeholders, UX, business, and technology to improve prescription-management journeys, usability, access to information, and digital adoption.
Impact: Increased website utilization by approximately 80% and mail-order conversion by approximately 75%.
E-Commerce Customer Journey Optimization — Cricket Wireless
Product Challenge: Checkout friction, limited multi-line purchasing, and insufficient social proof were affecting conversion and abandonment.
Product Leadership: Used customer experience improvements, product reviews, targeted promotions, personalized communications, and checkout simplification to optimize the journey.
Impact: Increased cart conversion by 50% in three weeks, increased phone orders by 30%, and reduced cart abandonment by 25%.
Global Digital UX & Go-to-Market — Superior Essex
Product Challenge: Sixteen websites required clearer UX architecture, faster content operations, and a more scalable digital platform model.
Product Leadership: Prioritized UX architecture, led WordPress migrations, managed third-party vendors, and aligned content, SEO, translation, and platform operations.
Impact: Increased go-to-market speed by 45% within one month and improved web-management efficiency by 60%.
Workflow Automation & Personalized Product Experience — Credit Karma
Product Challenge: Content and promotion workflows needed greater automation and operational efficiency while supporting personalized financial-product experiences.
Product Leadership: Managed API integrations, cross-functional delivery, content workflows, business-process improvements, and product launches.
Impact: Increased operational efficiency by 50%, improved user engagement by 50%, and increased content-manager productivity by 60%.
Epic-Enabled Prior Authorization Workflow — Atlanta Diabetes Associates
Product Challenge: Prior authorization work for diabetes medications and devices required efficient documentation, payer coordination, and workflow visibility.
Product Leadership Relevance: Applied hands-on Epic EMR and CoverMyMeds workflow knowledge, standardized operational processes, collaborated with clinicians and payers, and connected user pain points to technology-enabled process improvement.
Impact: Reduced processing time by 40%, improved approval rates by 35%, and maintained high documentation accuracy across complex healthcare workflows.