Product Leadership

Capabilities aligned to senior digital product ownership at CVS Health.

End-to-End Product Leadership

Strategy, Vision & Roadmaps

  • Product vision and business-value alignment
  • Roadmap development and prioritization
  • Customer and stakeholder insight synthesis
  • Use cases and capability definition
  • Competitive and market awareness

Discovery, CX & Testing

  • User research and journey analysis
  • UX/UI optimization
  • Wireframes and prototype collaboration
  • Usability and A/B testing
  • UAT, QA coordination, and release readiness

Agile Delivery

  • Features, user stories, acceptance criteria
  • Backlog ownership and refinement
  • Sprint planning and Agile ceremonies
  • Cross-functional engineering partnership
  • Release planning and continuous improvement

Customer, Business & Technology Partnership

Customer Experience

Customer-centered design, digital journey optimization, engagement and conversion improvement, content strategy, personalization, and usability.

Business Intelligence

KPI definition, Google Analytics, Power BI, performance dashboards, customer behavior analysis, experimentation, and data-informed prioritization.

Technical Collaboration

Partnership with frontend, ETL, Salesforce, API/integration, QA, architecture, UX, and enterprise technology teams across the product lifecycle.

Healthcare Domain Advantage

Epic & Clinical Workflows

Epic EMR experience connected to prior authorization, documentation, clinical workflow optimization, and operational execution.

PBM & Pharmacy Benefits

Experience spanning claims adjudication, eligibility, formulary, benefit verification, medication access, Medicare/commercial benefits, and prescription-management workflows.

Patient & Provider Experience

Firsthand understanding of workflow friction and access barriers, supporting digital product decisions grounded in real healthcare users and operational needs.

Product & Technology Skills

Product StrategyProduct OwnershipRoadmapsBacklog PrioritizationUser StoriesAcceptance CriteriaAgile/ScrumCSPOCX/UXUser ResearchA/B TestingUATJiraConfluencePower BIGoogle AnalyticsSalesforceAPI IntegrationsEpic EMRPBMPrior AuthorizationHealthcare Technology