Product Strategy & Vision
Translate business goals, customer needs, market context, and operational realities into product priorities, roadmaps, and measurable outcomes.

Digital Product Leader · Healthcare Technology · Customer Experience
Turning customer needs, business goals, and complex workflows into digital products that improve experience, adoption, and measurable performance.
With 15+ years across product management, healthcare technology, pharmacy benefit management, e-commerce, and UX/CX, I lead cross-functional teams from product vision and discovery through backlog, testing, release, measurement, and continuous improvement. My healthcare experience—including Epic, prior authorization, PBM, and patient access—adds domain depth to digital product leadership.
CVS Health Role Alignment
Translate business goals, customer needs, market context, and operational realities into product priorities, roadmaps, and measurable outcomes.
Experience across discovery, requirements, features, user stories, backlog prioritization, prototyping, testing, releases, measurement, and optimization.
UX architecture, customer research, usability testing, A/B testing, journey optimization, and digital experience improvements across healthcare and commerce.
Lead collaboration across engineering, frontend, ETL, Salesforce, UX, QA, business stakeholders, and technical partners in fast-paced Agile environments.
Hands-on healthcare workflow knowledge spanning Epic EMR, prior authorization, PBM, pharmacy benefits, medication access, and provider/payer collaboration.
Use customer behavior, KPIs, digital analytics, Power BI, and performance measures to prioritize improvements and demonstrate product value.
Featured Product Work
Led Agile product delivery across ETL, Salesforce, and frontend teams, increasing feature delivery by 50% while strengthening backlog clarity and release execution.
View case study →Helped redesign prescription-management experiences for UnitedHealth-related digital products, increasing utilization by 80% and mail-order conversion by 75%.
View case study →Used digital experience improvements, reviews, promotions, and checkout optimization to increase cart conversion by 50%, phone orders by 30%, and reduce abandonment by 25%.
View case study →Build the right product by understanding the customer, aligning the business, and giving delivery teams the clarity to execute.
Explore how my product, CX, Agile, analytics, Epic, and PBM experience maps to senior digital product opportunities at CVS Health.
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